Create a new template for ads that click to message Create a new template for ads that click to message We are rolling out a new recommended setup experience to the Traffic, Awareness and Engagement objectives which is similar to the Advantage+ campaign setup for the Sales, App promotion and Leads objectives. You may see a campaign score of 100 and Advantage+ on for some options. Manual options are still available. This means you may see slightly different steps to those described here for some objectives. Learn more. Special ad category campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience. Before you begin Create a new ad that clicks to Messenger, ad that clicks to Instagram Direct, or ad that clicks to WhatsApp. Create your message template To create a message with a custom template for ads that click to Messenger, Instagram, or WhatsApp: Create a new campaign in Ads Manager with the Messages objective and click Next. Add your campaign details, budget, and audience and click Next. In the Ad creative section, select or upload the media you want to use for your ad. Then crop or apply enhancements, if needed. When you're ready, click Done. Under Call to Action, use the dropdown menu to choose Send Message. In the Message Template section, choose Create New. You can also Generate Leads to collect information from customers in a Messenger conversation. Click + Create. Complete your Greeting and Questions. Click Save and Finish. Once reviewed, your ad will start appearing in selected placements. Learn more Create questions for your leads campaign in Messenger Ad Select an Existing Template for Ads That Click to Message Best Practices for Ads That Click to Message Common support topicsAbout advertising restrictions Business Help Center Troubleshoot a disabled or restricted account Business Help Center About Meta Business Support Home Business Help Center Fix a failed payment issue on Meta Business Help Center BasicsAbout ads that click to message on Meta technologiesAbout ads in MessengerAbout lead generation in Instagram Direct, Messenger and WhatsApp CreateCreate ads that click to Messenger from your Facebook PageCreate ads that click to Messenger in Meta Ads ManagerCreate ads that click to Instagram Direct in Ads ManagerCreate ads that click to WhatsApp in Ads ManagerCreate ads that click to WhatsApp from your Facebook PageCreate ads to be delivered to Messenger StoriesCreate a new template for ads that click to messageCreate questions for your leads campaign in Messenger AdSelect an existing template for ads that click to message Set UpGeneral best practices for ads that click to message ResultsLeads, engagement and sales metrics for ads that click to MessengerTroubleshoot your Messenger block rate