Display Names

Display names | Developer Documentation
Display names 
 Updated: Mar 24, 2026 
 You must provide a display name when registering a business phone number. The display name appears in your business phone number's WhatsApp profile: 
 
 It can also appear at the top of individual chat threads and the chat list if your business phone number is approved via display name verification . Note that if a WhatsApp user edits your profile name in the WhatsApp client, the name they set will appear instead. 
 
 
 
 Display name guidelines 
 See our Display name guidelines for the WhatsApp Business Platform ? Help Center article for naming guidelines. 
 
 
 
 Display name verification 
 When you reach a higher messaging limit , your business phone number's display name automatically undergoes verification based on the display name guidelines ? . When the process completes, a phone_number_name_update webhook and Meta Business Suite notification are triggered. 
 If your display name is approved, the webhook has decision set to APPROVED , and the name_status field on your business phone number is set to APPROVED . 
 If your display name is rejected, the webhook has decision set to REJECTED , and the name_status field on your business phone number is set to DECLINED . Review the display name guidelines ? and edit your display name ? accordingly, or file an appeal via Developer Support or Enterprise Developer Support . 
 
 
 
 View display name in WhatsApp Manager 
 Your business phone number's display name appears in the Name column in the WhatsApp Manager ? > Account tools > Phone numbers panel. 
 
 
 
 Learn more 
 The following Help Center articles provide additional information about display names. 
 About WhatsApp Business display name ? How to change your WhatsApp Business display name ?